Whoozit is a great toy to keep babies and toddlers engaged and interested. It is designed specifically to stimulate children from birth through the age of three. On the back-side of the Whoozit is a high-contrast black and white target that fascinates new-borns. The front side reveals a silly face which young children are attracted to. The nose lifts up to reveal a small mirror. The baby can see himself as well as other reflections. The nose beeps and many of the hanging arms also make noises. The arms can be stuffed inside the Whoozit. This helps hand-eye coordination and also teaches concepts about the nature of our world (think out-of-sight/out-of-mind). This is a great gift for a newborn that will help them in the crucial stages of early development and learning.